Frequently Asked Questions
(U.S. Merchant Accounts)
Topics
Types of Merchant Accounts
Banking
Structure for Processing
Aspects
of Domestic Merchants Accounts
Bank/Settlement Account for
Payouts
Structure for Online Credit
Card Acceptance
Rates and Fees
Types
of Merchant Accounts
What is a Merchant Account?
A specific bank account that enables a merchant to accept
payment by credit card for goods or services offered through
their business. Such credit card payments can only be processed
through this type of account.
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What is a Direct Merchant
Account?
Sometimes referred to as a Dedicated Account, a merchant account
solely dedicated to the merchant by the processing bank. In
opening a Direct Merchant Account, a merchant acquires a private
merchant identification number (MID), and though still processing
via a processor's payment gateway, provides their own customer
service and is allowed their own billing descriptor (name
and number to appear on customer's credit card statement...for
IPSP Accounts, the processor's name and number would appear).
Many merchants find this lowers their chargeback percentage
since customers recognize the charge.
Through a Direct Account, merchants
more likely than not enjoy a lower discount rate with the
bank and begin to establish their own offshore credit history
with the processing bank. It should also be noted that, even
though a Direct Account is essentially a merchant's own account
directly with the bank, they are still able to take advantage
of the processor's payment gateway technology and customer
service if they'd like while, at the same time, control their
own merchant account. A Direct Account acts as a comprehensive
platform enabling merchants to perform a multitude of processing
functions, including batch uploads/captures, full control
of transactions, and fraud management.
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What is an IPSP Merchant Account?
An Internet Payment Service Provider solution is a merchant
account used to process the transactions of many merchants
all processing transactions under, what can be thought of
as, a multitude of sub-merchant accounts. This type of account
is usually owned and operated by a processor (we are a certified
IPSP). It is ideal for merchants that do not qualify for their
own Direct Merchant Account and/or merchants not wishing
to setup a corporation with a resident agent in the country
of the acquiring bank. This is now required for Direct
Merchant Accounts per recent Visa/MasterCard regulations.
It is standard for merchants to begin processing with this
type of account before acquiring a Direct Merchant Account.
NOTE: We screen and monitor our merchants very carefully so
that each and every merchant is not at risk of losing their
processing as the result of another merchant's mistake!
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Banking
Structure for Processing
What is an Acquiring
Bank?
Sometimes referred to as the Processing Bank or the Acquirer,
the bank that has the relationship with Visa/MasterCard and
other credit card acquirers and at which the merchant account
is setup to initially receive funds resulting from credit
card transactions of the merchant.
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Who is the
Processor?
The entity that has
an established relationship with the Acquiring Bank. Transactions
are processed via the Processor, sent to the Acquiring Bank
for authorization, and then settled out to the merchant by
the Processor. The Processor underwrites the merchant account
in the case of IPSP Accounts and forwards documents
for due diligence to the Acquiring Bank for underwriting in
the case of Direct Merchant Accounts? In either case,
the Processor supplies the Payment Gateway and customer
service to the merchant.
With IPSP Accounts, the Processor
absorbs much of the risk because the merchant is using the
Processor's Merchant Account and the Processor is paying settlements
to the merchant, in many cases, prior to receiving settlements
from the Acquiring Bank. For this reason, it is common for
Processors to impose high Reserves to cover their potential
losses. However, in the case of international accounts, it
is common for banks to do this even with Direct Accounts
since it is often times the case they are dealing with higher
risk businesses that warrant backup Reserves.
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Aspects
of Domestic Merchant Accounts
How
is a Domestic (U.S.) Merchant Account different from an International
Merchant Account?
Domestic Merchant Accounts are for lower risk businesses and
business models that are of an industry that does not have
a track record for high ratio of chargebacks and that have
good processing history. This is not to say that a business
starting out cannot get an U.S. Merchant Account, but they
must have a favorable business model and be in a low risk
industry.
With an International Merchant Account, the transactions are
processed through an international bank account. An Offshore
Merchant Account is harder to acquire than a U.S. Merchant
Account because international banks tend to accept higher
risk accounts that domestic banks are not willing to take
on. Because of this, the international banks have a very tedious
underwriting process. This is not to say that international
banks will accept more risk, but they will underwrite accounts
considered to be high risk in the industry. Such accounts
can range from those simply processing large monthly volumes,
those without processing history, and those with a bad rap
as with adult, gaming, online pharmacy, telemarketing, and
travel.
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Bank/Settlement
Account for Payouts
What Bank Account should I
use with my Merchant Account?
An already existing U.S. Bank Account can be used to accept
the funds resulting from the credit card transactions of your
merchant account.
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How often will I Receive Payment
for Transactions Processed Through my Merchant Account?
Funds will be transferred daily, unless otherwise
stated at the time of underwriting, from your merchant account
into the account of the bank that you designate for settlement
of funds.
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Structure
for Online Credit Card Acceptance
What
Credit Cards and other Payment Methods will I be able to Accept?
A business can accept payment from Visa, MasterCard, and other
credit & debit cards through a merchant account. Depending
on the processor we send you to, among the cards accepted
online are Visa, MasterCard, Maestro, America Express, Diners
Club International, Discover, Solo, and JCB credit and debit
cards. We will be expanding our services to other types of
cards as demand for such increases. We also support Verified
by Visa and MasterCard SecureCode, and we can process ACH
(check) and E-Check transactions all in real-time as well.
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What is a
Payment Gateway?
A real-time transaction processing system that operates as
a payment service using a secure transaction server on the
Internet. Most of the systems our processor's provide are
used to submit, authorize, capture, and settle credit card
transactions without the need for a separate transaction terminal
or processing software. However, often times, merchants will
already have processing software and/or shopping cart software
established for their website. The software is integrated
with the processor's Payment Gateway. Data entered by the
customer online is transmitted to the credit card acquirer.
The transaction amount is then authorized by the bank in real-time,
and the transaction is settled.
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What is a
Virtual Terminal?
An online transaction terminal hosted on the Payment Gateway's
transaction server. Merchants simply gain access to their
Terminal by logging in using their web browser. They can then
perform live online transactions using their merchant account.
The merchant enters a transaction manually and the Virtual
Terminal will process the transaction in real-time just like
a physical card terminal would. Just as with an automated
Shopping Cart, data entered into the Terminal is transmitted
to the credit card acquirer. The transaction amount is then
authorized by the bank in real-time, and the transaction is
settled.
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What is a
Shopping Cart?
A software program that is integrated with the payment gateway
of a merchant's website for the purpose of transmitting data
from online credit card transactions to the credit card acquirer.
The transaction amount is then authorized by the bank, and
the transaction is settled just as when transaction data is
entered into a Virtual Terminal.
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What makes
a Shopping Cart different from a Virtual Terminal?
A Shopping Cart does not require the merchant to enter
data manually since the data is already entered online into
the cart by the customer and transmitted automatically to
the bank.
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What makes a Virtual
Terminal different from a Shopping Cart?
A Virtual Terminal is not
integrated with the merchant's website. Rather, it is a terminal
apart from the website that allows the merchant complete access
to their account giving them the freedom to charge customers'
credit cards and issue credits back to customers' accounts
manually. If they wish, the merchant can have a Shopping Cart
linked to their website for automated charges and still use
a Virtual Terminal to enter charges and credits manually.
The key difference
is that, with a Virtual Terminal, orders can be taken from
pre-collected forms or telephone orders and entered manually.
In this case, a Shopping Cart is not used. A merchant is however
able to have an automated Shopping Cart and a Virtual Terminal,
using both to process their online transactions.
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Will the
processor you use supply a Shopping Cart with my merchant
account, and do I need to have one?
No and No. In most cases, the processors do not supply
Shopping Carts with their accounts. They only supply the Payment
Gateway with your merchant account so you can process orders
online. If you do not sell numerous different products, or
if you are just providing a service for a fee, then you probably
do not need the extra convenience of a shopping cart. In that
case, you can use a Virtual Terminal to enter orders manually
in your online terminal separate from your website. For instance,
you would retrieve customers' credit card information from
a secure form on your website, and then enter it manually
in your online terminal. If you would like customers to enter
their credit card information themselves, but do not feel
the need for a Shopping Cart, you can even have a hyperlink
"Pay" button, similar to a "PayPal" button,
which directly links to your Virtual Terminal for customers
to still take advantage of real-time processing without the
integration of a Shopping Cart. If you choose to use a Shopping
Cart Program or Software Package that you already have
setup, we will let you know whether or not it's compatible
with the Payment Gateway the Processor will supply with your
account.
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Will the
processor you use supply a Virtual Terminal with my merchant
account?
In most cases, a Virtual Terminal
will be supplied with your merchant account. However, in some
cases, after underwriting a particular account, the Processor
determines that Virtual Terminal access would warrant too
much risk.
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Does my Shopping Cart Software
have to be compatible with the Processor's Payment Gateway?
Yes. If you will be using a Shopping Cart with your website,
the Shopping Cart Software you use must be compatible with
the Processor's Payment Gateway in order for the Cart to function
properly. There are usually over 100 popular Shopping Cart
Technologies that are compatible with any given Payment Gateway,
so there is usually not a problem with Integrating the Shopping
Cart and Payment Gateway. If there is, the Processor's have
technical staffs on hand to assist you or your technical assistant(s).
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Rates
and Fees
What
are IBC Merchant Accounts's Consultancy Fees for Merchant
Accounts?
Depending on your particular type of business and certain
aspects of your business, the setup cost for your Merchant
Account will vary. The cost covers document processing, establishing
a connection to the processor, and helping to assist the processor
with due diligence through the underwriting process for the
setup of the merchant account. The cost also includes the
processor's fee for setting up the account along with the
Payment Gateway.
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What
is a Discount Rate?
The processing fee associated with a Merchant Account. It
is the percentage of the gross transaction amount that the
bank/processor deducts prior to transferring the deposit into
your bank account. Typical Discount Rates offshore range from
3 to 10% of transactions, depending on your type of business
and various other factors determined by the specific bank
and/or processor at time of underwriting. High volume and/or
low risk accounts may qualify for lower Discount Rates. Already
well established businesses with good processing history can
also qualify for a lower Discount Rate.
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What is a
Per Transaction Fee?
The fee associated with each transaction processed through
a Merchant Account. It is a nominal amount charged on each
transaction.
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What is a
Chargeback?
A credit back to a cardholder's account, which occurs when
a cardholder informs their credit card issuer, acquiring bank,
or the processor that a particular charge was not authorized
or that goods or services were not delivered or provided as
promised. If a customer alleges the goods or services paid
for were not delivered or provided, then the merchant has
seven days on average to produce evidence proving the goods
or services were delivered or provided or that the cardholder's
account was credited. A high Chargeback history can often
times result in a Processor holding funds and, in excessive
cases, closing the Merchant Account. Excessive is usually
considered to be over 2% by a standard Processor using domestic
banks. Typical fees range from USD 25 to 40 per Chargeback.
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